Direct Line has won a judicial battle to prevent rivals esure from using a mouse on wheels logo. The judge ruled that it was too similar to Direct Line’s logos and might lead to confusion.
Direct Line has used a phone on wheels since 1990. Subsequentlt, esure introduced a mouse on wheels in 2004. A mouse on wheels was then used by Direct Line thus igniting the dispute.
The court agreed esure’s advertising could be confused with Direct Line’s campaign and blocked esure’s application to trademark the logo.